Heroku is an elegant and flexible cloud platform, empowering developers and their teams with a straightforward path to getting apps to market.
Creative Direction, Brand, Iconography, Illustration, Product Design and occasional Haiku
- winter wind whistles
- round structures that reach the sky
- nimble performance
Tsuba, the hand guard of a Japanese sword, serve a practical and obvious purpose, yet offer sword makers and their patrons an opportunity for ornamental metal work that supports a family's heritage and aesthetic. To honor our developers and customers, our embroidered badges borrow inspiration from tsuba, and the journey traveled while learning, building, and deploying applications. The interior shape of our badges take the form of the cherry blossom, a pattern common to tsuba, throughout Japanese culture, and relevant to Heroku, Blossom was Heroku's first available data plan. The colorway - light grey, purple, and dark grey - indicate levels of achievement, much like the Dan system and belts worn in martial arts.
- ruby app platform
- frictionless development
- create deploy work
With film noir as the 2013 theme, the venerable Toshirô Mifune stands smoking in the foreground, as his shadow of a samurai is cast below.
Direction, Design, Illustration
"The details are details. They make the product. The connections, the connections, the connections. It will in the end be these details that give the product its life." — Charles Eames