With the Salesforce UX design principles as our guide, our team embraced Clarity, Efficiency, Consistency and Beauty to evolve Salesforce products and brand with new features and modern experience standards.
Art and Creative Direction, Strategy, Mentorship, Systems Design
As an arbiter and keeper of the Salesforce product brand, I helped drive the creative vision for an overall design language and maintain a holistic view of the platform by advocating for systems oriented design.
Design, Illustration, Storytelling, Workshops
As Salesforce grows, so does the need to represent each new product, and the teams who support them. Design systems enable companies like Salesforce to scale, and by applying such a system to their existing brand mark, Salesforce can now represent each team and the locations they operate in cohesively, as well as adapt to new needs.
Design, Research, Illustration
With Salesforce Einstein, Salesforce built AI into their platform, empowering customers in every role and industry to be their best. To support these new patterns, the visual interface, product brand and overall experience needed to feel at home alongside the existing interface, yet complementary, new and desirable. The Salesforce Einstein UI patterns that our team designed are the foundation for the future of iconography, interactions, motion, and depth within the interfaces of Salesforce products.
UI and Product Design, Iconography
Video production: Bonfire Labs.
Swag as Craft
At events like Dreamforce, the free items that companies hand out are compulsory. Beyond the standard stress-balls, stickers, and pamphlets that take up space in a suitcase and may never be used, I prefer to focus on items that are functional, useful, crafted and desired. Since sketching ideas is a prominent aspect of application design and problem solving, for Dreamforce 2016, I led the design of a pocket sized Folio, which includes application design tips, postcards of our design principles, a pocket journal, and room to add similarly sized pieces available throughout the event.
Design at Salesforce extends through our product experiences, the swag we wear or produce, and our office spaces and events. The success of Salesforce design is only possible with collaboration and the combined efforts of our designers, brand and marketing teams. From leading workshop style design sessions, crafting narratives around new features, pulling vectors and pushing pixels, or operating as the occasional "Hovering Art Director" — design is never a one-person job, and is a better experience when shared with others. Here is the Salesforce design team making that magic possible.